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Microsoft's completely revamped mobile operating system takes a fresh Sony VGP-BPS8 Battery approach to smart phones, but its unique strengths might not be enough to take on Apple and Google. After Apple unveiled the sony VGP-BPS9/B Battery iPhone in 2007, it was the rest of the mobile tech industry's move. Google, of course, followed up with Android, shipping its first handset the following year. Palm's answer was webOS, the much-hyped operating system announced in 2009 whose corresponding devices never really took off. (HP saw potential and acquired the company earlier this year.) RIM has built the largest market share on the back of its great keyboards and long battery life, and it recently gave its operating system a better browser and more consumer-friendly aesthetics. During this time Microsoft has remained mum, even as its dated Windows Mobile OS, primarily targeted toward corporate customers, Sony VGP-BPS9A/B Battery continued to bleed market share. Finally, back in February, Microsoft unveiled its answer to Android and iOS: Windows Phone 7. The slick interface, complete with customizable tiles for the home screen, includes hubs that integrate with Xbox Live, Office, and even Zune Marketplace. This effort represents a complete do-over on Microsoft's part. But is it too little too late? Do Google and Apple have too much momentum for Microsoft to sony VGP-BPS9 battery regain its footing? Could Windows Phone 7 sway customers away from the tried-and-true BlackBerry franchises, or will they balk? Playing Catch-Up Ross Rubin, executive director of industry analysis for consumer technology at NPD, says Android and iPhone will continue to Studio 17 Battery make inroads, but that doesn't mean there isn't room for Windows Phone 7. "[It] should offer a number of features that enterprise users are interested in," he said, emphasizing the fact that various carriers and hardware makers have already pledged their support. AT&T, for example, has said it will be the premier partner for Windows Phone 7. Microsoft had, up until recently, been developing Kin, an OS aimed at young people. But it killed Studio 1737 Battery the project after some 18 months of development and just 8 weeks of sales. To the pessimist, the fact that Microsoft attempted to develop and explain the two operating systems concurrently suggests that the company has a misguided mobile strategy. To the optimist, Microsoft saw the error of its ways and can now devote more engineering resources to perfecting Windows Phone 7, and even more marketing dollars to making it a commercial success. "Kin was a distraction, a fork of Windows Phone 7 Dell Studio 1535 Battery that diluted the identity of that operating system," said Rubin (whom we'll call an optimist). "It showed that some features of Windows Phone 7, such as adding bubbling status updates to the top of the user interface and Zune integration, failed to carry the platform, but it's not fair to judge Windows Phone 7's prospects by the Kin experience." Even if these marquee features alone couldn't make Kin a winner, Rubin believes the phone was also doomed because it forced Microsoft to compete with its own hardware and carrier partners. Windows Phone 7, at least, has the unequivocal support of everyone involved. Why Hubs Matter Michael Gartnenberg, a partner at the Altimeter Group, says Microsoft's differentiated approach is important VGP-BPS13/B because the phone becomes organized by common tasks and not by discrete, single-function good battery applications. Why stop what you're doing to open a Facebook app and view your albums, for instance, when you can see your Facebook photos alongside the rest of your pictures (and your friends') in a single pictures Hub? "They're doing a lot of things the right way, and if you're a competitor you underestimate Microsoft at your own peril," he said. Part of what makes this interface a departure from the usual row upon row Sony Laptop Battery of app icons is how Microsoft has abandoned analog metaphors, such as notepads or file folders. "With Windows Phone 7, Microsoft has really focused on letting digital be digital," said Gartenberg. "You don't see a lot of shiny edges or 3D effects." By sticking to the idea that a phone's home screen should resemble a PC desktop, which in and of itself mimics a real desk, folders and all, other phone makers are stuck with rows of apps, none of which talk to each other. Instead, Microsoft lets users swipe from left to right, seeing related screens in a Hub. PR |
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